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Название: The Alignment Effect: How to Get Real Business Value Out of Technology
Автор: Hoque F.
The cataclysmic end of the new economy signaled not only a stock market implosion but also a dramatic denouement in what was actually a decade-long history of "technology for the sake of technology." In retrospect, the revelation and return to rational thinking seem self-evident: how many executives, after all, would willingly throw millions of dollars at an investment without knowing how it could affect business? If we use history as a guide and tally up the waste, the answer is an unpalatable "a lot."
Now corporations are demanding the same accountability from their IT investments that they do from their other assets, as they hold technology initiatives to real, bottom-line business results. As any decision-maker charged with overseeing how technology affects the business and vice versa knows, get it right, and you're lionized as a savior; get it wrong, and you're cast out as a pariah.
In The Alignment Effect, Faisal Hoque combines proven guidance with object lessons from Fortune 500 executives and industry authorities to compellingly illustrate how corporations can align themselves through Business Technology Management, thereby increasing their efficiency and reducing the financial and operational risks that have long been associated with business and technology change.