The original Solution Selling rewrote the rules for the sales profession. Today, the revolutionary yet practical Solution Selling method remains the primary selling process for salespeople competing in every industry around the world, and in every size of business—from the smallest firms to the largest Fortune 500 corporations.

The New Solution Selling comprehensively updates this proven effective approach to help you succeed with today’s no-nonsense markets and buyers. A practical guide designed to provide hands-on value to frontline salespeople as well as sales managers and executives, this step-by-step book shows you how to streamline the sales process by:

Quickly and accurately diagnosing your buyers’ business issues
Supplying mutually defined solutions to your customers’ recognized problems
Gaining access to key decision makers
Controlling the buying process
Defining milestones that can be measured and forecasted
Solution Selling first won its well-earned reputation among technology companies. Now The New Solution Selling shows how the same principles and process many be applied to any business relationship in any industry. This results-based book will show you how to improve your sales performance by first understanding your customers’ challenges—and then providing intelligent, accessible, and field-proven solutions to those challenges.