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Название: International Marketing Strategy
Автор: Robin Lowe
Аннотация:
Inevitably, in the task of writing this textbook, we have had help, support and valuable contributions from many people. We would especially like to thank our colleagues from Sheffield Hallam University, Leeds Beckett University and other universities who have contributed a number of Case Studies and Illustrations.
We would also like to thank Case Study contributors for their invaluable contributions to the digital support resources which accompany this book.