Why are you reading this sentence?

Seriously, retrace your steps. What prompted you to pick up this book? What brought you to this exact moment?

If you purchased this book, then you’ll be investing time and money to read it. Clearly, something is motivating you.

Or, if you are previewing this book, what are you hoping to find as you scan these words? What would trigger that moment of decisiveness where you suddenly say, “What the heck, I’ll buy it.”

In both cases, you’re probably generating conscious reasons: I want to read this book because . . .

. . . it seems interesting.