Following my keynote on Digital Leadership at the National Confectioner’s Conference, I found myself, as I often do, at the conference cocktail reception. However, this was not your average party. CEOs and business owners in the room had last names such as Mars and Cadbury. They lived in cities called Hershey. Intimidating. I decided my best plan was to grab a martini—shaken with three olives—speak very little, and ask many questions.

Bumping into a family founder whose name lands in every kid’s Halloween basket, I asked her to explain the key to her family’s sustained success. Her answer, without skipping a beat, was focus.

Fascinating. I then asked for her greatest challenge. Her answer? Staying focused. Others in the room nodded in agreement. The words seemed to linger in the air: Focus. Staying Focused.