This book starts with Spinillos’s provocation: to compare medicines and industrialized food/beverage products. This provocation is based on the fact that poor legibility and readability of informative texts, the use of technical jargons and small typographic font size are problems common to medicines inserts, nutrition facts, and lists of ingredients of food/beverage products. Spinillo argues that critical information about food composition
should be presented as clearly as possible to consumers.