What public relations is and could be, how to manage
it for an organisation, what it does in and for society –
these are the themes of this book. In the first edition,
the editors promised a lively and comprehensive discussion regarding fundamental concepts and best
practices of public relations. A student-centred book,
a meeting place for students and teachers with wellknown authors, taking the student by the hand to
explore what public relations is. The book is grown-up
now. Very well established as one of the best introductory texts in our field, mainly oriented at Europe but
very international in its context, fundamental but also
very practical. With this 5th edition the editors and
authors succeeded once more in presenting meaningful updates of their contributions following the latest
national and international developments and insights
in the fast-changing world of public relations. After so
many years, it is still one of a kind.