What public relations is and could be, how to manage it for an organisation, what it does in and for society – these are the themes of this book. In the first edition, the editors promised a lively and comprehensive dis- cussion regarding fundamental concepts and best practices of public relations. A student-centred book, a meeting place for students and teachers with well- known authors, taking the student by the hand to explore what public relations is. The book is grown-up now. Very well established as one of the best introduc- tory texts in our field, mainly oriented at Europe but very international in its context, fundamental but also very practical. With this 5th edition the editors and authors succeeded once more in presenting meaning- ful updates of their contributions following the latest national and international developments and insights in the fast-changing world of public relations. After so many years, it is still one of a kind.