Innovative firms outperform, in both employment and sales, firms that fail to innovate [1]. We know that those organizations that are consistently successful at managing innovation outperform their peers in terms of growth, financial performance, and employment and that the broader social benefits of innovation are even greater [2]. However, managing innovation is not easy or automatic. It requires skills and knowledge, which are significantly different to the standard management toolkit and experience, because most management training and advice are aimed to maintain stability, hence the most sought after degree is an MBA – Master of Business . As a result, most organizations either simply do not formally manage the innovation process or manage it in an
way. Studies confirm that only around 12% of organizations successfully manage innovation, and only half of these organizations do so consistently across time [3].