Despite the presence of sexual information in mainstream advertising, either in the form of sexual behavior, nudity, attractive models, fetishism, or
promises of sexual fulfillment and intimacy, few sources are available to
those interested in studying this multifaceted phenomenon. Although sexual appeals are used to sell more products—and to boost popularity of media products such as television programming, films, magazines, music, and
Web sites—many scholars and consumers are still unable to describe "if"
and "how" sex sells. In our minds, it was time for a book devoted to reviewing and advancing understanding of the interpretations, functions, and effects of sex in advertising