As a seasoned engineer who dreaded english classes in college, but now enjoys writing enough to take a course in the subject, this book presented a digestable approach for writing analytically and thoughtfully. Though some might criticize the authors for trying to package writing into simple steps and methods, I disagree that his approach talks down to the audience. As an engineer, I appreciate that most any formidable task, like writing a coherent paper, can be broken down into smaller tasks that are easier to accomplish and understand, if presented correctly. Writing doesn't come easy for me, and the methods presented here were not trivial, but thought provoking. I can't say if this book would help those writing fiction, I believe it would, but for the non-fiction I wrote, this book was very worthwhile.