In response to increasing competition and technological advancement, Shanghai BellCo., Ltd., a leading telecommunications enterprise located in Shanghai, China, carried out amajor initiative to develop its next generation Information Technology/ Information Systems(IT/IS) strategic plan. The initiative was prompted by limitations of its current enterpriseapplication systems where the systems were neither able to keep up with the evolving needsdue to organizational change nor satisfy the increasing demands for information sharing anddata analysis. This case describes the environmental and organizational context of ShanghaiBell Corporation, and the problems and challenges it encountered in developing an enter-prise-wide strategic IT/IS plan. The issues covered include alignment of IT strategy withevolving business needs, application of a methodology to develop the strategic IT/IS plan,and evaluation of strategic planning project success.