I am delighted to have the opportunity to introduce this book on location and
personalisation, the seventh in the joint IEE/BT Communications Technology
Series. Right now, BT, like many businesses, is facing some important challenges,
including enhancing the experience for its customers and extending its business into
new areas that will boost revenues.
Personalisation and location technologies are vitally important to achieving these
objectives, as you will see from the chapters that follow. These technologies allow
customers to receive an experience that is closely matched to their personal needs
and to interact with an organisation in a friendly and efficient way, using whatever
channel or device is most convenient for them. What’s more, they can use BT’s
services to make their businesses more efficient through use of advanced
technologies, such as knowledge and community tools and a range of mobility
applications