Newell F. — Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship
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Название: Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship
Автор: Newell F.
Аннотация:
This book is important reading for companies of every size that are trying to satisfy and sell to today's consumer. The author shows by lesson and example why the current CRM isn't working, what needs to change, and how to put the CMR philosophy to work.
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