Laermer R., Prichinello M. — Full Frontal PR: Getting People Talking About You, Your Business, or Your Product
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Название: Full Frontal PR: Getting People Talking About You, Your Business, or Your Product
Авторы: Laermer R., Prichinello M.
Аннотация:
This is a valuable road map to the land of buzz, and guide for snaring publicity. The authors provide examples of good and bad PR, and how to elicit media attention for yourself without the help of a PR firm and without a large budget.
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