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Название: Vault Career Guide to Marketing and Brand Management
Авторы: Goodman J., Philips J. (ed.), Kantor A. (ed.)
Business executives and MBAs understand the importance of brand management and the impact of marketing on business. Vault tells you how to launch your career in brand management — or take your marketing career to the next level. If you're interested in advancing your career in marketing and brand management, you must read the Vault Career Guide to Marketing and Brand Management. The Guide is packed with inside information about everything from the role headhunters play in the marketing world to what questions to expect in your marketing and brand management interviews.