'The ideas in The Profit Impact of Business Intelligence were central to our deployment of business intelligence applications that allowed us to manage revenue delivery and reduce costs. — Kevin McCaughey, Vice President ? Strategic Planning, McCormick & Company Global Industrial Group One performance management approach we are taking is to leverage business intelligence to better serve our customers and to optimize our cost structure in relation to the services our customers value most. We have used the strategies described in The Profit Impact of Business Intelligence to align our BI program with our critical success factors and to drive our BI development efforts. — Terry Lillis, Chief Financial Officer ? Retirement and Investor Services, The Principal Financial Group This is a "must read" book for anyone who wants to achieve real business intelligence. It advances the discipline of BI by focusing on business value built upon a strong foundation of technology best practices. — David L. Wells, Director of Education, TDWI: The Data Warehousing Institute Nancy and Steve Williams understand the ?business? in business intelligence. This book is a must for business leaders who require that their BI programs drive real business value. — Barbara Wixom, PhD, Associate Professor, Director MS-MIT, University of Virginia - McIntire School of Commerce'