Fogg D. — Persuasive Technology. Using Computers to Change What We Think and Do
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Название: Persuasive Technology. Using Computers to Change What We Think and Do
Автор: Fogg D.
Аннотация:
It is rare for books to define a new discipline or fundamentally change how we think about technology and our jobs. This book does all of this. You MUST read this book, whether to grow your business or to teach your children how to overcome manipulation. — Jakob Nielsen, Principal, Nielsen Norman Group Today's technology is used to change attitudes and behavior. This powerful, yet easy-to-read book addresses the issues critically, with insight, and in depth. B.J. Fogg has created an important new discipline, one that is of vital importance to everyone. — Donald A. Norman, Northwestern University, Co-founder, The Nielsen Norman Group Any medium has the potential to do great good or harm. Learn how to use design to intervene and make our interaction with technology more humane. A must read for those who are serious about designing the future. — Clement Mok, Designer and CEO of CMCD
Content: Foreword, Pages ix-xiii Preface, Pages xxiii-xxviii Introduction, Pages 1-13 Chapter 1 - Overview of captology, Pages 15-22 Chapter 2 - The functional triad: computers in persuasive roles, Pages 23-29 Chapter 3 - Computers as persuasive tools, Pages 31-59 Chapter 4 - Computers as persuasive media: Simulation, Pages 61-87 Chapter 5 - Computers as persuasive social actors, Pages 89-120 Chapter 6 - Credibility and computers, Pages 121-145 Chapter 7 - Credibility and the world wide web, Pages 147-181 Chapter 8 - Increasing persuasion through mobility and connectivity, Pages 183-210 Chapter 9 - The ethics of persuasive technology, Pages 211-239 Chapter 10 - Captology: Looking forward, Pages 241-253 Appendix, Pages 255-261 Figure credits, Pages 263-265 Index, Pages 267-282 About the author, Page 283
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