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Название: Kellogg on Biotechnology: Thriving through Integration
Автор: Loffler A.
Biotechnology affects numerous industries, from the scientists who generate the knowledge, to pharmaceutical companies, law professionals and ethicists who have to grapple with issues unimaginable just a few years ago. "Kellogg on Biotechnology" identifies some of the newest biotechnologies, such as plants and foods containing edible vaccines that will revolutionize the way we think about health, analyses how to transform them into profitable products and companies and explores who will benefit. This is an essential read for anyone working with, or affected by biotechnology. Created from extensive original research undertaken at the Kellogg School of Management, it helps practitioners to integrate this new technology into the world of business.