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Hawkins J., Hawkins K. — Professional Marketing & Selling Techniques for Digital Wedding Photographers
Hawkins J., Hawkins K. — Professional Marketing & Selling Techniques for Digital Wedding Photographers



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Название: Professional Marketing & Selling Techniques for Digital Wedding Photographers

Авторы: Hawkins J., Hawkins K.

Аннотация:

Updated to include the latest digital camera models, imaging software, and current image proofing and sales techniques, this business guide teaches wedding photographers how to build a profitable business. From formulating a business plan to presenting final images to clients, the strategies presented help photographers avoid the pitfalls that ruin many wedding photography studios. Photographers learn how to define a target demographic—whether that be low-volume big-budget or high-volume low-budget clients—and market to those demographics in print, on the Internet, through networking, and at bridal shows. Customer service tips include how to interview clients to ensure a stress-free and enjoyable portrait experience, conduct presession consultations, and write a contract, as well as presentation techniques for wall-size images, coffee-table–style books, and guestbooks. The featured images and drawings include a gallery of the author's wedding photographs and samples of advertising, marketing, and promotional literature.


Язык: en

Рубрика: Разное/

Статус предметного указателя: Неизвестно

ed2k: ed2k stats

Издание: 2nd

Год издания: 2006

Количество страниц: 130

Добавлена в каталог: 25.03.2016

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