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Название: Internet Marketing for Information Technology Companies
Автор: Silverstein B.
Companies in the information technology (IT) field-software, hardware, and networking suppliers-have a natural affinity for the Internet. This book is a how-to guide filled with proven strategies, tactics, and tips devoted strictly to the IT industry's Internet marketing needs. Topics discussed include making the most of the company Web site, using search tools and newsgroups for promotion, on-line advertising, on-line fulfillment and customer service, partnering on the Internet, integrating on-line and off-line marketing, and more. Case studies make this book an interesting as well as essential read for managers and marketers.