In an information intensive age, data is the fuel powering the organizational machine. Flowing through the hands of knowledge workers, it is used to determine everything from corporate strategy and direction to product development and advertising concepts. Companies must have easy and instant access to data if they want to maintain a competitive edge. Data Warehousing Advice for Managers explores the possibilities of the "data warehouse" - -a data storage technology that optimizes accessibility — and assists managers in determining whether it's right for their organization. It helps readers: ** understand the benefits that data warehousing offers and convince upper management to take action ** coordinate the data warehouse with other technologies ** manage the implementation of the warehouse to ensure its compliance to specified requirements ** obtain the highest return on their investment.