Ellwood I. — The Essential Brand Book: Over 100 Techniques to Increase Brand Value
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Название: The Essential Brand Book: Over 100 Techniques to Increase Brand Value
Автор: Ellwood I.
Аннотация:
This fully updated paperback edition of The Essential Brand Book is a companion resource for anyone involved in brand issues and contains over 100 business models and techniques for building brand value. The book is divided into four key
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