Главная    Ex Libris    Книги    Журналы    Статьи    Серии    Каталог    Wanted    Загрузка    ХудЛит    Справка    Поиск по индексам    Поиск    Форум   
blank
Авторизация

       
blank
Поиск по указателям

blank
blank
blank
Красота
blank
Gross L., Gross B., Perebinossoff P. — Programming for TV, Radio & The Internet, Second Edition: Strategy, Development & Evaluation
Gross L., Gross B., Perebinossoff P. — Programming for TV, Radio & The Internet, Second Edition: Strategy, Development & Evaluation

Читать книгу
бесплатно

Скачать книгу с нашего сайта нельзя

Обсудите книгу на научном форуме



Нашли опечатку?
Выделите ее мышкой и нажмите Ctrl+Enter


Название: Programming for TV, Radio & The Internet, Second Edition: Strategy, Development & Evaluation

Авторы: Gross L., Gross B., Perebinossoff P.

Аннотация:

Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes real-life examples taken from the authors' experiences, and 250+ illustrations! * Completely updated to include: new programming forms, changes in programming style, and more! * Updated Glossary! * Study questions for each chapter * Companion website for students and Instructor's Manual


Язык: en

Рубрика: Разное/

Статус предметного указателя: Неизвестно

ed2k: ed2k stats

Издание: 2-nd edition

Год издания: 2005

Количество страниц: 333

Добавлена в каталог: 16.02.2015

Операции: Положить на полку | Скопировать ссылку для форума | Скопировать ID
blank
Предметный указатель
blank
Реклама
blank
blank
HR
@Mail.ru
       © Электронная библиотека попечительского совета мехмата МГУ, 2004-2017
Электронная библиотека мехмата МГУ | Valid HTML 4.01! | Valid CSS! О проекте