I work for a Great entertainment company, in order to understand the business little better I decided to read books about TV, Cinema, Video and entertainment in general. This was a book I got with a bundle of other books. I read the book end to end. I must confess that I need to read it couple of more times before I can say I get it. If you are in the business of Television you may find this book either boring or educational, but if you want to read it to learn the jargon so you can mingle with the business folks and pretend you "understand", find another book.