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Duening T.N., Hisrich R.A., Lechter M.A. — Technology Entrepreneurship: Creating, Capturing, and Protecting Value
Duening T.N., Hisrich R.A., Lechter M.A. — Technology Entrepreneurship: Creating, Capturing, and Protecting Value

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Название: Technology Entrepreneurship: Creating, Capturing, and Protecting Value

Авторы: Duening T.N., Hisrich R.A., Lechter M.A.

Аннотация:

Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students. A full supplements package, including instructor manual and lecture notes, makes it easy to get the course up and running. * rich in case studies, examples, and in-chapter elements that focus on the challenges of launching and operating a technology venture; * a more in-depth examination of intellectual property development and management than is common in business-focused entrepreneurship texts; * a more in-depth treatment of valuation, deal structuring, and equity preservation issues than is common in business-focused entrepreneurship texts; * extensive discussion of technology management and continuous innovation as a competitive advantage; * addresses the issue of leading, managing, motivating, and compensating technical workers; * spends more time on the fundamentals of marketing and selling, as these are elements of entrepreneurship often most neglected by engineers and scientists;


Язык: en

Статус предметного указателя: Неизвестно

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Год издания: 2009

Количество страниц: 590

Добавлена в каталог: 14.07.2014

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