Believing that technical and social realms are much more connected than most people concerned with sustainability tend to admit, the author has developed an innovative and practical text that encourages people to ''co-design'' technologies that make socially-desired behaviors more attractive. Written primarily at a community-initiative level, with practical case studies and guidelines for applying the concepts discussed, this will be invaluable for students of science and technology, regional policy and planning, and practitioners including city and regional planners, policymakers and consultants.