* There are currently nine million blogs, with 40,000 new ones created every day;25 percent of Internet users say they read blogs, and 9 percent say they've created one
* This book walks people through what they need to know to launch a blog, maintain it, publicize it, syndicate it, and even make money from it
* Topics covered include choosing a Weblog host such as Blogger.com or TypePad, hosting a blog on one's own, solving blog problems, working with blogging software (Movable Type, Greymatter, Radio Userland), and delving into RSS syndication
* Offers tips from veteran bloggers, a rundown of Blogosphere protocol, savvy pointers on earning revenue from a blog, and advice on specialized blogs such as podcasts, vlogs, and photo and MP3 blogs