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Название: Effective E-Mail. The Complete Guide to Creating Successful Campaigns
Автор: Lewis H.G.
E-mail is the first force-communication phenomenon of the twentyfirst century.
In a single package, we have total “one-to-one”—that is, total command of the recipient’s attention. We also have complete capability of message testing and an unprecedented ease of transmission. (In fact, e-mail is an easier form of communication than speech, because the e-mail sender can catch and repair errors that readily slip out between the lips.)