Главная    Ex Libris    Книги    Журналы    Статьи    Серии    Каталог    Wanted    Загрузка    ХудЛит    Справка    Поиск по индексам    Поиск    Форум   
blank
Авторизация

       
blank
Поиск по указателям

blank
blank
blank
Красота
blank
Paul Baines, John Egan, Frank Jefkins — Public Relations: Conte Issues and Techniques
Paul Baines, John Egan, Frank Jefkins — Public Relations: Conte Issues and Techniques

Читать книгу
бесплатно

Скачать книгу с нашего сайта нельзя

Обсудите книгу на научном форуме



Нашли опечатку?
Выделите ее мышкой и нажмите Ctrl+Enter


Название: Public Relations: Conte Issues and Techniques

Авторы: Paul Baines, John Egan, Frank Jefkins

Аннотация:

Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice.The text has involved fundamental restructuring and updating of existing material and the incorporation of the new techniques and strategies, for instance:* The use of multimedia techniques in PR* Overseas media and the globalization of media communications* The latest case examples - notably New Labour's rebranding and media management since 1997, government PR during the 2001 war against Afghanistan, and the 2002 football World CupThe book presents the core strategies for successful PR combining this with indepth advice on implementation and the everyday techniques that every PR person needs to grasp. With a range of new user-friendly textual features, the book's practical, how-to focus, wedded to firm theoretical analysis, makes it the ideal text for those studying for professionally accredited examinations such as the IPR, CAM and LCCI awards. It is also a useful aide-memoire for all practising PR professionals. * Features transcripts of interviews with key individuals involved in Public Relations* Dedicated guide to the myriad strategies and techniques involved in PR today.* New material reflecting the impact of new technology and the globalisation of media communications.


Язык: en

Статус предметного указателя: Неизвестно

ed2k: ed2k stats

Издание: 1

Год издания: 2003

Количество страниц: 456

Добавлена в каталог: 03.02.2014

Операции: Положить на полку | Скопировать ссылку для форума | Скопировать ID
blank
Предметный указатель
blank
Реклама
blank
blank
HR
@Mail.ru
       © Электронная библиотека попечительского совета мехмата МГУ, 2004-2019
Электронная библиотека мехмата МГУ | Valid HTML 4.01! | Valid CSS! О проекте