Главная    Ex Libris    Книги    Журналы    Статьи    Серии    Каталог    Wanted    Загрузка    ХудЛит    Справка    Поиск по индексам    Поиск    Форум   
blank
Авторизация

       
blank
Поиск по указателям

blank
blank
blank
Красота
blank
Imeson M. — Techniques for Ensuring PR Coverage in the Regional Media: An Insiders View
Imeson M. — Techniques for Ensuring PR Coverage in the Regional Media: An Insiders View

Читать книгу
бесплатно

Скачать книгу с нашего сайта нельзя

Обсудите книгу на научном форуме



Нашли опечатку?
Выделите ее мышкой и нажмите Ctrl+Enter


Название: Techniques for Ensuring PR Coverage in the Regional Media: An Insiders View

Автор: Imeson M.

Аннотация:

The regional media are vibrant and growing, attracting bigger and better audiences and producing better programmes and better publications — offering substantial PR opportunities at every level. But opportunities are often missed, partly because the PR industry often underplays the potential impact the regions can have and still considers that national media coverage is sufficient. This is short-sighted.Even the simplest campaign will achieve more space and airtime in the regions if the requirements and attitudes of those in the regional media are considered at an early stage.Some of the best national PR coups have started in a home town weekly or evening newspaper, later picked up by local freelancers. Once syndicated nationally, they can multiply with surprising ease.Specific knowledge and methods are required. You shouldn't be using the same methods you apply on the national circuit — they just won't work. This in-depth Briefing will give you the tools and techniques you need to enjoy the opportunities offered by the regional and local media. It offers you practical guidance and advice on how to apply them with maximum effect for your next PR campaign.


Язык: en

Рубрика: Технология/

Статус предметного указателя: Неизвестно

ed2k: ed2k stats

Год издания: 1998

Количество страниц: 120

Добавлена в каталог: 21.01.2014

Операции: Положить на полку | Скопировать ссылку для форума | Скопировать ID
blank
Предметный указатель
blank
Реклама
blank
blank
HR
@Mail.ru
       © Электронная библиотека попечительского совета мехмата МГУ, 2004-2017
Электронная библиотека мехмата МГУ | Valid HTML 4.01! | Valid CSS! О проекте