This book will clearly define what blogging is and what is its value to businesses, from corporate communications and content management to marketing, advertising, and customer relations. Also includes information on:
* Setting up a blog
* Building a loyal audience
* Increasing your site's search engine ranking and visibility
* Implications of putting information and opinions related to your business online
* Commercial, technical, and legal (copyright) issues
* Guidelines for linking to other sites
* Creating a coherent writing style and voice for your business's blog