Highlighting the management concepts applied by i-mode and the business alliances which brought it into prominence, Natsuno (a strategist of the i-mode system) discusses the technology's development and the system's success. Appendices include a history of i-mode, the original proposal, and the i-mode menu list. Numerous illustrations (including six color plates) support the discussion. Annotation (c)2003 Book News, Inc., Portland, OR