Eating clean is eating healthy, whole, unprocessed foods. It is eating to live, instead of living to eat. You can think of clean eating as a comprehensive approach to eating well that maximizes energy and optimizes health. Make no mistake however: clean eating is not a diet. It’s a lifestyle, with built in flexibility that can suit any routine. This simple food and lifestyle philosophy is not based on the idea of consuming fewer calories, restricting the consumption of entire macro nutrient groups, counting points based on some opaque and arbitrary system, or starving yourself thin. Instead, clean eating revolves around eating whole, real foods, meaning those foods that are as close to their natural form as possible with little or no processing. Eating clean is more about being mindful of your food's journey from its source to your plate.