• A disruptive technology is a technology or innovation that results in worse product performance different from the expected or predicted performance; an example is that the Internet accessible mobile phone was thought to be a portable substitute for the PC-the actual applications of mobile phones are far different from this
• Describes business models, user needs, and key technologies to create long-term strategies that are profitable in both the long- and short-term

Content:
Chapter 1 The Next Disruption (pages 1–18):
Chapter 2 The Origins of the Mobile Internet (pages 19–36):
Chapter 3 Key Technological Trends (pages 37–58):
Chapter 4 Phones as Portable Entertainment Players (pages 59–86):
Chapter 5 Mobile Marketing (pages 87–104):
Chapter 6 Mobile Shopping and Multichannel Integration (pages 105–124):
Chapter 7 Navigation Services (pages 125–150):
Chapter 8 Phones as Tickets and Money (pages 151–171):
Chapter 9 Mobile Intranet Applications (pages 173–196):
Chapter 10 Platform Strategy (pages 197–208):