As the game industry continues to grow, you might be considering jumping in, but before you do, read what the insiders have to say and learn from their experiences. YouВ’ll explore the inner workings of the game development and publishing industry through the experiences and insights of industry experts. These publishing executives, developers, veteran producers, designers, owners of independent studios, and academics have written a unique collection of articles that really delve into the intricacies of the business. The articles, case studies, and interviews cover all aspects of the industry, providing real-world examples that illustrate how successful companies and individuals have achieved their goals. Everything is covered, from how the retail market works to financing a start-up and deciding on the right business model for your game. This is a must-have resource for anyone interested in starting a game development studio or improving an existing one.